“A fascinating, ground breaking, must read wake-up call for all professionals and aficionados of the luxury goods industries, the consumers of their products and the celebrities that endorse them.”

Says Katharine Hamnett, Fashion Designer, about the WWF Report “Deeper Luxury”. In it the world’s leading environmental charity calls on celebrities to stop endorsing bad brands & use their influence to encourage responsible business & consumer behaviour.

The Star Charter invites celebrities to:

1-recognise their potential to influence consumer behaviour.
2-encourage both consumers and companies to be aware of the social and environmental aspects of their activities.
3-consider the social and environmental performance of companies before endorsing them.
4-obtain independent expert advice on that performance before endorsing companies.
5-address any public concerns over the social and environmental performance of the brands that they currently endorse.
6-tell professional colleagues about their commitment to the Star Charter.

Are you a celebrity manager, agent, promoter, or a brand or marketing manager, or a celebrity or emerging talent? If you have a view on what’s possible for celebrities to encourage responsible and sustainable consumption then we want to hear your views. Share them below, or get in touch (email starcharter at lifeworth.com).

Also get in touch if you want to be a contributor to this site, or if you want to discuss supporting the Charter in your work.

This site was launched by the co-author of that WWF report. It is maintained by Lifeworth, a small consultancy helping the UN, NGOs and business pursue innovative strategies for positive social change, including partnerships for responsible enterprise.